True Summary
The article “The Marlboro Man Lives” written by Susan Headden, from the U.S. News & World Report, discusses the advertising strategies of United States tobacco companies in other countries. The tobacco industry has been dabbling in brand stretching and has been developing new strategies in hope of targeting teens and women. Headden assesses the expected increase of health issues that correlate to the new targeted audience.
Headden, Susan. "The Marlboro Man Lives!." U.S. News & World Report 125.11 (1998): 58. Vocational and Career Collection. Web. 22 Oct. 2015.
-Jesus A. Lopez
The article “The Marlboro Man Lives” written by Susan Headden, from the U.S. News & World Report, discusses the advertising strategies of United States tobacco companies in other countries. The tobacco industry has been dabbling in brand stretching and has been developing new strategies in hope of targeting teens and women. Headden assesses the expected increase of health issues that correlate to the new targeted audience.
Headden, Susan. "The Marlboro Man Lives!." U.S. News & World Report 125.11 (1998): 58. Vocational and Career Collection. Web. 22 Oct. 2015.
-Jesus A. Lopez