In Susan Headden’s article “The Marlboro Man Lives,” Headden explores the effectiveness of cigarette advertisements through her analysis of global smoking statistics. Although her information is clearly well researched for a U.S. News & World Report, her report fails to acknowledge the false and deceitful ads tobacco companies used to fool more women and teens into smoking. On the contrary, Dr. Hussein Samji, from Stanford University School of Medicine, tackles this issue head on in his article. Dr. Samji identifies ads that would have convinced many people to start smoking. Tobacco companies would endorse their products by having healthy actors, singers, and doctors sell cigarettes. Patients and ordinary people without much of an educational background would fall for these “false advertisements” that said “you would be healthier, cooler, and more popular by smoking our cigarette.” Nevertheless, both articles provided great insight into the traps tobacco companies place in order to lure in new smokers and to maintain their high demand.
-Jesus A. Lopez
Headden, Susan. "The Marlboro Man Lives!." U.S. News & World Report 125.11 (1998):
58. Vocational and Career Collection. Web. 22 Oct. 2015.
Samji, Hussein A, and Robert K Jackler. "Not One Single Case Of Throat Irritation": Misuse Of
The Image Of The Otolaryngologist In Cigarette Advertising." The Laryngoscope 118.3
(2008): 415-427. MEDLINE. Web. 27 Oct. 2015.
-Jesus A. Lopez
Headden, Susan. "The Marlboro Man Lives!." U.S. News & World Report 125.11 (1998):
58. Vocational and Career Collection. Web. 22 Oct. 2015.
Samji, Hussein A, and Robert K Jackler. "Not One Single Case Of Throat Irritation": Misuse Of
The Image Of The Otolaryngologist In Cigarette Advertising." The Laryngoscope 118.3
(2008): 415-427. MEDLINE. Web. 27 Oct. 2015.