In terms of the workplace, Fleck and Johnson-Migalski focus on a health care provider as an example. They identify that while there are some obvious detriments to the use of social media, it can also have some large benefits to the employers or business. These include an improvement in physician/client relationships, the collection of research participants and positive marketing strategies. It's negative effects include too much sharing of personal physician or client information, or the possibility of comments that can be perceived as inappropriate or unprofessional. These can have a major impact on a practitioner's reputation or physician's business.
The main focus of this article is to show how intentional human connectedness is the most successful form of human interaction, and that even though social media may have a helpful impact in some aspects of business, it's most helpful to be intentional and smart when it comes to social media. They also stress the Adlerian-encouraged theory of the importance of realizing the great impacts the social media spectrum has (both positive and negative) so that it can be used to its greatest potential.
Co-Written by Emily Christen and Luis Peraza